It opens the Christmas season in Sorrento and the Christmas Tree Lighting on social depopulated
Returns the period of time marked by the Christmas Jingle imposing Christmas tree in Sorrento. Yesterday, for the lighting ceremony, Tasso Square was crowded with people who came to participate in what has become a ritual that is renewed every year. And for every event worthy of respect, in the age of social sharing, mobile in hand and go with video and direct facebook. All ready to document the event that officially opens the Christmas season in the city of Sorrento.
Direct video on Facebook have been numerous and, following the lighting ceremony going crazy shares. Social media have lent themselves perfectly to merge tool to allow even those who are far away to attend at the exact ignition of the Christmas tree accompanied by Jingle Bell Rock, the extraordinary version of the Glee cast, as well as indirect means of local marketing .
Suffice it to say that many real-time shared videos have received more than 20 thousand contacts, while the official video of M’illumino winter promo exceeded 200 thousand views. All numbers in an incredible success for Christmas in Sorrento and is only the first day.
C.G.
